Virtual Try-On Privacy & Consent

How Illusion Eyewear's Virtual Try-On feature handles your facial data, and your rights under applicable law.

Effective Date: [___________]

What Virtual Try-On Does

Virtual Try-On ("VTO") uses your device's camera to show a live preview of eyewear on your face. When you activate VTO:

  • Your camera feed is processed in real time, entirely on your own device, inside your browser.
  • Temporary facial reference points (what many state laws call "biometric information" – for example, positions used to size and place the eyewear preview) are generated for this purpose only.
  • Your camera feed and this facial reference data are never recorded, uploaded, or transmitted to Illusion Eyewear, Shopify, or any third party.
  • Nothing is stored anywhere – all of this data is automatically and permanently discarded the moment you close the VTO window, refresh the page, or end your session.
  • This data is used solely to position an eyewear preview on your face. It is not used for identification, advertising, analytics, or any other purpose, and it is never sold or shared.

VTO is a visual preview only. It does not generate, and must not be relied upon for, a prescription, pupillary distance (PD), or any other physical measurement.

Retention and Destruction

Illusion Eyewear does not retain any biometric identifier or biometric information generated by VTO, on any system, at any time. Because this data is processed exclusively on your own device and never transmitted to us, there is no retention period and nothing for Illusion Eyewear to affirmatively destroy on its own systems – destruction occurs automatically, on your device, the moment your VTO session ends.

No Sale, No Sharing, No Advertising Use

Illusion Eyewear does not sell, rent, or share the biometric information generated by VTO with any third party, under any circumstance, and does not use it for advertising, profiling, or any purpose other than generating your eyewear preview.

Consent

Use of VTO is entirely optional. By choosing to activate your camera and use Virtual Try-On, you agree to the on-device processing described on this page. If you prefer not to have your camera used in this way, you may decline and continue to browse and purchase using our standard product pages.

Applicable Law

Illusion Eyewear's VTO data handling practices – on-device only processing, no retention, no third-party transmission, and no sale of biometric information – are designed to be consistent with the requirements of Illinois' Biometric Information Privacy Act (BIPA), Texas' Capture or Use of Biometric Identifier Act (CUBI), Washington's Biometric Privacy Law, and the biometric/sensitive-data provisions of every U.S. state with a comprehensive consumer privacy law, including Maryland's prohibition on the sale of biometric data and Colorado's biometric-specific written policy requirement.

Your Rights

Depending on your state of residence, you may have the right to confirm what information is processed and request its deletion, though, as described above, there is generally nothing retained to delete because processing occurs only on your own device.

Changes to This Page

We may update this Page from time to time, including if our Virtual Try-On feature or its data handling changes. Changes will be posted here with a revised effective date.

Questions? Contact us at support@illusioneyewear.online.